Disney World: I Wish Ad

As a brand, Disney is one of the few successful companies that have achieved a love mark. It is a brand we are always loyal to, to  the extent that we consider Disney  Land or Disney World "the happiest place on earth". To keep this wonderful image in our minds Disney still continues to create advertisements so that their company is successful in every end. The new "I Wish" ad is directed towards making the Disney World hotel resorts appealing. In it they have a character named Flora, who is like the check in guide for the hotel. Flora is a fairy and the kids in the commercial were fascinated by her. I think that this ad would appeal to children and Flora is a character that could satisfy the need for guidance. Not only does Flora please the children but she also impressed the adults with her ability to make sure their schedule at Disney World was perfect. Both the parents and the children had their own wishes which were granted by Flora. They also showed the beautiful scenery of the resort along with Disney World rides and the fireworks. It displayed an ideal day at Disney World and also targeted every age group for an audience. In the end of the ad, it talked about how you can save 30% more but it was never specific about the amount of money you had to pay. Even if there was ambiguity customers will feel as if they saved money and that they are the ones that won.