Dove : What Gives A Man Real Strength?

By seeing the title of this ad  I had a general idea of who the target audience was , but nevertheless I watched it because I was curious to see its content. When I did I was absolutely taken away with how sentimental the  images were. There were sons and daughters of all ages  calling out to their father whether it was a cry for help or a moment to appreciate. Most of the time the children also embraced their father  and it was clear that  their dad played a special role in their life. These images greatly activated the need to nurture especially for the kids that were younger.The music in the background was a mix of piano , violin, and xylophone, and overall it had a happy tone. It played slowly in the beginning and then sped up towards the end when the text "What makes a man stronger?". The music came to a complete stop at the end and the text "Showing that he cares" . I felt that the change in the tempo was very effective because it heightened the message and it was especially dramatic when the  "showing that he cares" text appeared. Then after that a man had a voice over and he said "Dove men plus care. Care makes a man stronger".  Then it just hit me and I was like:

What does a sanitary product have anything to do with being a caring father?

It  doesn't ... well it's not like  I didn't expect that Dove wouldn't eventually mention their product but I realized how immersed I was in the emotional part of the ad  which has nothing to do with the product . They got me for that minute with the diversion and transfer association technique. Yet at the end I couldn't help but laugh at the man who said dove plus care is  the tool to make a man caring and therefore stronger.  By that point I realized how I was too carried away the images they had shown before  and  I laughed at myself because I almost forgot that this was an ad for a synthetic hygiene product.

Although their diversion was clear to me I was pleased that they were instilling proper morals into men. Caring is a wonderful trait and associating it with strength makes it a trait that men would want. The grandeur of strength is always something that men always want to achieve because it is a standard set for them. I am glad that this commercial projected a new meaning into strength which is not tied to the physical strength but the ability to care.