Telefolora Mother's Day Ads:  Every Flower Delivery Has a Story
While streaming YouTube video's I happened to run into an ad for the flower delivery company Teleflora and the content of it was quite intriguing. Usually I would have skipped the ad, but knowing that looking at media is my new hobby, I decided that I wanted to observe it. The ad began with a delivery woman walking into the front porch of  a mother's home and telling her that her son, Ryan, has a special gift for her. Then the delivery woman showed Ryan's mother a video of him saying how grateful he was for his mother. He went into detail about how she had to give up her dream of being an athlete to raise him and how he now understands her sacrifice. He also says that they rarely get to see each other and talks about his desire to visit her.As he continued to tell his story, I was immersed in the things he said. There were images of him in his military uniform which were very effective in showing that he was a guy with integrity. For families who have someone in the military, it would evoke an even stronger response. There was also footage of Ryan playing with his wife and children. All these positive images of Ryan would convince most people that he was a great man. The ad ended with him giving the flowers to his mother in person. A lot of emotion was reflected in the scene as they hugged; I even found myself in tears.

In the last bit of the clip a text that said "Send Love" popped up. At that moment I thought, isn't love an ambiguous word? Of course it is, but after watching the whole ad I realized that they fed you the meaning you wanted to project into the word love. Since Ryan was a model example of a man (a wonderful son and a great father), Teleflora was able to incorporate their product and give it a nice image. When you see the Mother's Day bouquet they were advertising you'll be more likely to associate it with Ryan's heart-wrenching story. As an exemplary man he treated his mother with Teleflora's bouquet, so why won't you? I feel that this ad was very appealing  because it makes you feel that the product will satisfy your need for affiliation. A relationship with parents is usually valued especially among adults. The only setback with this ad is that people most likely won't finish the whole clip because it is about four minutes long. Other than that I feel that they used all the right tools to persuade a buyer.