You might already tell from the title that this is another strange advertisement, but I promise I'm not trying to deliberately look for wired ads. They just happen to be around when I am just casually streaming a YouTube videos. Pepto-Bismol is a brand that has a monopoly on over the counter treatment for stomach pain. In this ad, their approach to capture an audience was humor. It began by a man eating a chili dog at a backyard party. It was clear that his stomach was queasy, and all of the sudden a song begins. The song is narrating the man's situation and points out how the pepto-copter is there to save him. The Peptocopter looked like one of those remote control models made for toys , but in this commercial it's much more prominent. It is pink with the Pepto-Bismol logo on it and it had the capability to deliver a bottle of Pepto-Bismol attached with a parachute to the man. The lyrics of the song as the Peptocopter carried out this action were quite humorous: "When the chili dog stats to rumble below, it stops your stomach from being a weirdo . So you can be a backyard hero!". This song could potentially be catchy if you listen to it a couple of times. However catchy songs tend to be annoying. As humorous as the lyrics were the singing was clamorous. It sounded like loud chanting ,and it slightly reminded me of the Food Maxx song.
Also the man with an upset stomach was holding a badminton racquet which is why the song mentioned something about being a backyard hero. The ad was claiming that with Pepto-Bismol the man would surely win the game. With this ad, they are attempting to appeal to out need to dominate. It could also be appealing to our physiological need because it will allow us to consume the good we enjoy. Judging by the man in the commercial, the target audience is middle aged men. Problems with digestion could be the reason why middle aged men can't participate in their favorite activities with full potential. The Pepto-Bismol company is explicitly trying to say that their product is the one to save you from your digestive issues. Implicitly they are trying to say that their product is a simple solution which will allow you victory in other things such as sports.
YESSSSSS FIRST COMMENT!!!
ReplyDeleteI enjoyed this advertisement, it was very amusing, i feel as if Pepto-Bismol has always done a good job of staying in the minds of consumers.Till this day and probably till the day i die( never going to happen) i will always remember the phrase "Diarrhea, indigestion, Pepto-Bismol...," Its a small phrase, but the point is the company has achieved in being well known.I can see in the ad how they appealed to peoples humorous side, and attempted to make people feel that simply taking the medicine will cause them to feel better instantly.Good Job on your write up Lina i enjoyed it!
This advertisement was very interesting. I've never really seen a Pepto-Bismol commercial until now. This commercial simple and straight to the point, which is why I like it. This company seems like it would really please their consumers because it is simple, short, and tells us everything we need to know.
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