Coca Cola: While Your Tongue is Young?

So on Tumblr I've come across these series of Coca Cola ads that were strange and used the  slogan while you tongue is  young. One of the ads in the series that really caught my attention was titled "Bicep".
The ad had a close up of a boy observing his arm muscle then slowly drinking a bottle of Coca-Cola. What was most amusing about the ad was the voice over of this man with an obscure accent . The man  said  that if the boy really wanted to be impressed with his body he'd put a microscope in his  mouth to see  his 'young taste buds'. Already by those fifteen seconds I was  drowned in a mix of emotion I was giggling at the mans voice and at the same time I was utterly confused.

So in that moment I knew they were using the gestalt technique because my mind spent way too much time trying to figure out a 15 second ad. At the same time ,I was trying to think about the message an the target audience for the ad. Because of the young man picture and the weird "while your tongue is young" slogan, the target audience is aimed at teenage and young adult boys. I guess the ad was also conveying biceps aren't the only things that display your youthful strength but also your ability to taste coke. The voice over man also stated that the bicep is merely a delivery system so that you can drink Coca- Cola . Again I was confused, but I was able to unravel the logic on that line and I think that they were attempting to be humorous when they minimized the purpose of a bicep. At the same thine they were witty enough to guide you towards wanting the beverage. It is appealing to the physiological needs because it really highlights the beverage throughout the ad.  Towards the end it shows the bubbles up close and also there is ice to make the drink even more appealing.