Cheerios came in early with an ad to promote their new gluten-free option which will launch in fall of this year. The ad was pretty laid back but slightly resembled a public service announcement. It touched up on the topic of celiac disease and how Cheerios would like to make their food an option for everyone. Overall, the ad had a tone of joy and happiness. Thae tone is demonstrated in the upbeat music that contains guitar, clapping, and chanting. The music in the message go hand in hand because in this ad they are trying to present that options and solutions are now available. Their target audience is most likely people who have a gluten-free diet . However in the ad it demonstratesd how they are inclusive and even if you don't eat gluten-free it would appeal to you because you really feel that Cheerios cares for their customers. The need that they are appealing to is the physiological need for food. They use the facts and figures technique when they mention the process of making oats gluten-free. They not only tell you about the gluten-free product but they also tell you how they will achieve it satisfies curiosity. Also the ad is promoting a product that has yet to arrive and I feel that builds a lot of anticipation for people.As on of the few large companies who have achieved a love mark, Cheerios must continue to appeal to a wide group of people. By making this gluten-free addition , I feel that they are improving their company even more. I am highly anticipating this new product because this will mean more options for my brother who is allergic to gluten.
Sunday, May 10, 2015
Cheerios came in early with an ad to promote their new gluten-free option which will launch in fall of this year. The ad was pretty laid back but slightly resembled a public service announcement. It touched up on the topic of celiac disease and how Cheerios would like to make their food an option for everyone. Overall, the ad had a tone of joy and happiness. Thae tone is demonstrated in the upbeat music that contains guitar, clapping, and chanting. The music in the message go hand in hand because in this ad they are trying to present that options and solutions are now available. Their target audience is most likely people who have a gluten-free diet . However in the ad it demonstratesd how they are inclusive and even if you don't eat gluten-free it would appeal to you because you really feel that Cheerios cares for their customers. The need that they are appealing to is the physiological need for food. They use the facts and figures technique when they mention the process of making oats gluten-free. They not only tell you about the gluten-free product but they also tell you how they will achieve it satisfies curiosity. Also the ad is promoting a product that has yet to arrive and I feel that builds a lot of anticipation for people.As on of the few large companies who have achieved a love mark, Cheerios must continue to appeal to a wide group of people. By making this gluten-free addition , I feel that they are improving their company even more. I am highly anticipating this new product because this will mean more options for my brother who is allergic to gluten.
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I agree that Cheerios is appealing to both people who are on gluten-free and people who aren't. In addition, I think Cheerios is trying to say that they are even more healthier than before now that they are going gluten-free.
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